Tag Archives: communication

Who touched my homepage! Is content governance all it’s cracked up to be?

If you’ve spent years poring over your words trying to remove any possibility of ambiguity, you know “not open to interpretation” is practically an unreachable goal. And the age of 140 characters and #hashtags makes the impossible even more difficult. … Continue reading →

Professional writing can take benefit communications from “what” to “sign me up!”

When I consult with clients, I like to emphasize the value of well-written benefit communication materials, but I often wonder if they understand its importance. Though most people are not professional writers, they’re able to recognize “good” or “not so … Continue reading →