Blogger Archives: Lisa Beyer

Lisa Beyer

Lisa Beyer is Associate Director for Willis Towers Watson’s Value-Added Services Communication Practice with more than 20 years of experience writing employee and benefit communications for Fortune 500 clients and mid-market companies. She’s written business and feature articles for numerous national publications. Lisa is based in Atlanta.

Your workforce is changing. Have your benefits communications done the same?

Woman sitting at home on her couch looking at a tablet

The disco era brought us many fads: leisure suits, pet rocks and his and her perms. Those are mercifully gone, but the late ‘70s also introduced the promise of a paperless society. It hasn’t happened yet (and may not in … Continue reading →

10 tips for improving your employee town halls

man standing up holding a microphone speaking to a group of seated colleagues

Town halls date back to New England colonies in the 1620s, where there was likely much discussion and even brash outbursts. Newspapers, and later on, radio and television, diminished the need for these open forums, but in the 1900s, they … Continue reading →

3 steps for making employee benefits a year-round conversation

woman at a table in a colorful meeting room holding a pen and having a discussion with colleagues holding pens and tablets

If you’re like most HR professionals, you breathed a sigh of relief when annual enrollment ended. No more meetings, no more reviewing communication materials for nine months. Not so fast! Effective communication (that engages employees and helps them see the … Continue reading →

Professional writing can take benefit communications from “what” to “sign me up!”

When I consult with clients, I like to emphasize the value of well-written benefit communication materials, but I often wonder if they understand its importance. Though most people are not professional writers, they’re able to recognize “good” or “not so … Continue reading →

Use video to reach — and teach — your employees

No doubt your workforce is unique in many ways. However, they’re probably just like everyone else in that they are short on time and want a great communication experience  — one that’s engaging, easy to understand, and accessible when they … Continue reading →

5 guidelines for open enrollment communications

To help take the sting out of the open enrollment process (at least on the communication side), I offer these five simple guidelines. Continue reading →

Increase employee engagement by communicating beyond open enrollment

Those “quiet” months between enrollment periods present a tremendous opportunity to deepen your employees’ knowledge of and appreciation for their benefits. Continue reading →

5 Tips for Engaging Employees on a Budget

sign up

Benefit communicators agree that even the best benefits program, when poorly communicated (or not communicated at all!) has little value. Unfortunately, many employers spend millions on their benefit programs but fall short when it comes to educating their employees. Continue reading →